The wholesale model aims to enable the workwear retailer to tap into the popularity of Prime shipping while freeing up time to focus on its own digital portfolio and stores.
Duluth Trading moved Amazon sales to wholesale fulfillment; Amazon controls inventory, Prime, returns—freeing resources for DTC. Outsourcing fulfillment to marketplaces trades control for Prime reach and velocity—standard when DTC unit economics tighten and capex burden rises.
An article from
Dive Brief
The wholesale model aims to enable the workwear retailer to tap into the popularity of Prime shipping while freeing up time to focus on its own digital portfolio and stores.
Published June 22, 2026
A Duluth Trading Company store in West Fargo, North Dakota. Duluth Trading wants its Amazon storefront to be an entry point for shoppers to eventually explore Duluth's own website.
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