As part of iOS 27, Apple debuted an all-new Siri app as a way for users to manage their interactions with Siri AI. In a post-keynote tech talk at Apple Park this week, Apple’s Craig Federighi explained why Apple decided to launch a chatbot-style app, after previously saying a chatbot wasn’t part of Apple’s strategy …
In an interview with Joanna Stern last year, Federighi and Greg Joswiak explained that Apple’s strategy with Apple Intelligence was to create an “experience that’s integrated into everything you do, not a bolt-on chatbot on the side.”
Federighi was directly asked about those comments in the Q&A I attended at Apple Park yesterday. He explained that Apple wanted to create a place where people can go back and reference their previous chats with Siri. Apple ultimately determined that a dedicated app on the home screen made the most sense for this.
Federighi’s full comments:
We see Siri not as a separate chatbot, just an unintegrated place you go and chit-chat, but rather as an integral, conversational tool that you use in the moment, deeply integrated into your experience.
