Excel Is Still the #1 Self-Service Analytics Tool. Here's Why That's Not a Problem Anymore.
Your company just renewed its Tableau license. Your analysts just exported the data to Excel.
This scene plays out in nearly every enterprise analytics department in the world. And yet, IT leaders keep funding BI platforms, training programs, and data governance initiatives — while business users quietly keep opening spreadsheets.
This isn't a failure. It's a signal. And understanding what it means is the key to building an analytics stack that people actually use.
What Self-Service Analytics Actually Means
