Daily Mail journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission - learn moreA celebrity stylist has revealed the everyday mistakes that could be causing hair loss after a new report found that one in two women in the UK will suffer hair loss during her lifetime.Matthew Curtis, from Stratford-upon-Avon, has styled the tresses of runway models and reality TV stars alike during a career spanning 25 years. Commenting on a recent report by The Times, which revealed that eight million women suffer from hair loss in the UK as against 6.5 million men, Matthew said the most common misconception is that 'it's purely genetic'.'In reality, many people experience hair loss due to stress, hormonal changes such as menopause, nutritional and lifestyle factors,' he told the Daily Mail.From ignoring scalp health and overusing hot tools to a 'wait and watch' approach, Matthew - who has worked with Victoria Beckham, Eva Longoria, and Sharon Osbourne - said six habits in particular have a detrimental impact on the quality of your hair.The good news is that these are often areas where people can take action by making simple fixes, instead of splurging hundreds of pounds on minoxidil or anti-shedding shampoos and serums.'By supporting the scalp early and using targeted ingredients, it’s possible to reduce shedding and improve the appearance and quality of the hair over time,' Matthew affirmed. A new report by The Times found that one in two women in the UK will suffer hair loss during her lifetime (stock photo) Wearing tight hairstyles too often Repeatedly wearing tight ponytails, slicked-back buns, braids and extensions can place excessive tension on the hair follicle, leading to traction alopecia - or hair loss due to pulling. This is particularly common around the hairline and temples, Matthew explained, adding it's important to let your hair down. Try alternate hairstyles that avoid excessive tension and use silk scrunchies instead of elastic bands where possible.If you’re already noticing thinning, introducing a targeted growth serum like the JORD Hair Growth Serum - which combines Capilia Longa and Elaya Renova - can help support scalp health and follicle function while reducing further stress on the hair.Neglecting your scalpMany people spend hundreds of pounds on their hair but never think about the condition of their scalp. Product build-up, inflammation, excess oil and poor circulation can all create an environment where hair struggles to thrive, he said. 'Think of your scalp as an extension of your skincare routine. Regular cleansing, scalp massage and targeted treatments can make a significant difference. 'For those experiencing excessive build-up, a gentle scalp exfoliator such as Aveda’s Scalp Solutions Exfoliating Scalp Treatment can also be beneficial,' the celebrity hairstylist said. Excessive heat stylingDaily straightening, curling and aggressive blow-drying can weaken the hair fibre, causing breakage that many people mistake for hair loss.The simplest way to combat this is by reducing heat where possible and investing in a quality heat protectant. 'I often recommend Oribe Gold Lust Heat Protection Spray for clients who style regularly. 'While heat protection won’t stimulate growth, it helps preserve the hair you already have, while treatments like JORD support healthier future growth,' he said. Ignoring menopause-related hair loss One of the biggest mistakes women make is assuming that hair thinning during perimenopause and menopause is simply something they have to accept. 'Falling oestrogen levels can lead to increased shedding, reduced density and finer hair texture, often having a significant impact on confidence,' Matthew said. The earlier menopause-related hair loss is addressed, the better.'Supporting the scalp with clinically backed ingredients can help maintain density and reduce excessive shedding,' he explained. Matthew said he developed the JORD Hair Growth Serum specifically 'to support women experiencing hormonal hair changes' after spearheading a nationwide campaign to train hair stylists about the effects of menopause. Launched in collaboration with the menopause support app, balance, Paused for Thought aims to give salon staff the power to know how to efficiently signpost the correct help and guidance for those who are experiencing menopause, or know somebody who may need it.Underestimating the impact of stressAccording to Matthew, stress is one of the most common yet overlooked causes of hair loss. 'Physical or emotional stress can push large numbers of hairs into the resting phase, resulting in excessive shedding several months later,' he explained. Waiting too long to take action One of the biggest mistakes people make is assuming hair loss will simply resolve itself. The earlier you address thinning or increased shedding, the better the long-term outcome is likely to be.'Watch for warning signs such as a widening parting, increased hair on your pillow, excessive shedding in the shower or reduced ponytail thickness,' he said. 'Early intervention with professional advice, a supportive scalp routine and clinically backed ingredients can make a significant difference before the issue becomes more advanced.