Contenido automatizadoParcialmente escrito o traducido con información proporcionada por una herramienta de inteligencia artificial.Industry leaders say changing consumer preferences, health concerns and the rise of non-alcoholic drinks are forcing brands to rethink their strategiesJune 9, 2026 - 8:27 AMAccording to data from the Gallup firm, young people between the ages of 14 and 29 in the United States today consume approximately 20% less alcohol per capita than the other generations mentioned. (Shutterstock)The Generation Z, which groups those born between 1997 and 2012, consumes less alcohol than Millenials and Baby Boomers, it was revealed Monday during the third edition of The Bars Show at the Miramar Convention Center.Popular en la Comunidad
Why Gen Z is drinking less alcohol: what it means for Puerto Rico’s beverage industry
Industry leaders say changing consumer preferences, health concerns and the rise of non-alcoholic drinks are forcing brands to rethink their strategies
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