Women prioritise security over returns when investing

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These are the findings of the “Women’s Perspectives 2026” study published on Tuesday by UBS and the research institute gfs.bern. It found that 94% of the women surveyed stated that money gives them a sense of security.

When investing, 57% cited security as the most important goal, well ahead of wealth accumulation at 34% and returns at 21%. According to the study, more than half of women (56%) occasionally ask themselves whether they are making sufficient financial provision for the future.

“We can see that financial issues have an important influence on everyday life,” says Cloé Jans, Senior Project Manager at gfs.bern. Nevertheless, women are generally not very interested in financial investments, she said. “Many think that they don’t have enough money to invest.”