SynopsisAmsterdam is set to overhaul its tourism sector with ambitious plans including a hike in tourist tax to 20% by 2030. The city also aims to shut its cruise terminal and purchase city centre businesses to ease pressure on residents and public spaces. These measures seek to enhance liveability while acknowledging tourism's economic role.AgenciesAmsterdam could significantly reshape its tourism industry under proposals from the city’s new coalition government, including raising the tourist tax to 20%, closing the city’s cruise terminal and buying out businesses in the city centre.The proposals were outlined in a coalition agreement published this week by the city’s ruling parties. According to a report by The Independent, officials said the measures are aimed at reducing the strain that tourism places on public spaces, local infrastructure and residents’ quality of life.Amsterdam currently levies one of Europe’s highest tourist taxes, set at 12% of the overnight accommodation price, while day visitors pay a €15 tourist tax. Under the new plan, the city would increase the rate to 16% next year and then raise it by one percentage point annually until it reaches 20% in 2030.“Amsterdam remains an attractive destination for visitors from all over the world,” the coalition agreement said, as per The Independent report. “Tourism contributes to the city’s economy, but at the same time places significant pressure on public spaces, quality of life and municipal facilities.”Measures target tourism impactThe city government said additional revenue from the higher tourist tax would be used to make Amsterdam cleaner, safer and more liveable for residents and visitors.Among the most notable proposals is the planned closure of Amsterdam’s cruise terminal. The coalition said it wants to “end the option to reach Amsterdam by sea cruise” and will discuss alternatives with the national government and regional authorities.The agreement also proposes buying buildings and businesses in the city centre as part of efforts to transform the area and reduce pressure from tourism, as reported by The Independent.In addition, Amsterdam is considering increasing its entertainment levy, which applies to canal boat tours, boat rentals and other water-based activities, to secure a larger contribution from day visitors. (Join our ETNRI WhatsApp channel for all the latest updates)...moreElevate your knowledge and leadership skills at a cost cheaper than your daily tea.Subscribe Now