Apple's Siri AI won't be available in the EU at launch

Enforcement of Europe’s Digital Markets Act means Apple can’t launch the system safely within the EU, the company said.

Apple’s new AI interface ‘Siri AI’ will not be available to EU users of its phones, tablets and smart watches when the company launches its new operating systems for the devices later this year.

The company said that due to restrictions set out and enforceable by Europe’s Digital Markets Act (DMA), it could not safely integrate Siri AI into ‘iOS 27’, ‘iPadOS 27’ and ‘watchOS 27’ running on European iPhones, iPads and Apple Watches.

Apple said that solutions on a compliant integration of Siri AI for European users, which could also support other, rival virtual assistants in a safe manner, that it proposed to the EU over “the past several months” had not been accepted.

“We’re deeply disappointed that our EU users won’t have Siri AI on iPhone or iPad when we share our new software releases later this year,” said Craig Federighi, Apple’s senior vice president of software engineering.