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Everybody is catching the IPO flu in the United States, and even Bending Spoons has come down with it. Yes, the company I once joked nobody really understands after it acquired Eventbrite is now going public.
It’s a curious business to take seriously. Over the years, it has acquired more than 50 startups, including Vimeo, Evernote, WeTransfer, and AOL, building a portfolio of Internet-era brands under one roof. So when it eventually lists, the question practically writes itself: what exactly are investors buying?
