MTN Group, Africa’s largest telecoms company, has launched MTN One TV, a streaming platform that gives the operator another shot at Africa’s video entertainment market nearly a decade after its South Africa-focused FrontRow service failed to gain traction.
In a Monday statement, the company said MTN One TV will offer a mix of free-to-view, advertising-supported, pay-per-view, and subscription-based content models depending on local market conditions.
The launch marks MTN’s most ambitious attempt yet to build a pan-African content business, one that could immediately tap into the group’s 307.2 million subscribers reported at the end of 2025. While the company has not disclosed which markets will receive MTN One TV first, it operates across 16 African countries, giving the platform distribution scale that few regional streaming rivals can match.
The platform, which combines live television, local content, and international programming, will be rolled out progressively across MTN’s markets as the company seeks to capture a larger share of Africa’s growing digital entertainment economy.
“The proposition is designed to give customers greater choice in how they watch content, with viewing models that may vary by market and can include free-to-view content, advertising-funded experiences, pay-as-you-watch access, and subscription offerings,” MTN said “Depending on local availability, customers may also be able to pay through airtime, Mobile Money, and other locally supported payment methods, helping to reduce common barriers to streaming access.”
