Most SaaS companies cannot answer the question: "Is our content marketing working?" They track vanity metrics (traffic, social shares) instead of revenue metrics (signups from content, content-assisted conversions, LTV of content-sourced users). This guide covers a systematic approach to content ROI measurement — from first-touch attribution through multi-touch models — using the analytics infrastructure at tanstackship.com.

The Vanity Metrics Trap

Vanity Metric

Tells You

Doesn't Tell You