A SaaS founder wondered and messaged me, asking why their SEO wasn't working.
They'd done everything. Blog posts twice a week. Keywords researched properly. Backlinks from a few decent sites. By every rule they'd read online, it should've been working.
It wasn't, because most of what they'd read was written for local businesses and e-commerce stores, not software companies. SaaS SEO runs on a different set of rules, and almost nobody explains that clearly.
The Buyer Isn't Searching the Way You Think
A restaurant's customer searches "best pizza near me" and picks one within minutes.
