Tuesday, June 9th, 2026 – 12:03 am
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Hey, Chief
There’s been a major downgrade, if not borderline disappearance, of the CMO role atop many top brands.
But the job is morphing, not going away.
Communications leaders are reshaping the C-suite; Executive turnover continues at The Trade Desk; TikTok Shop earns dedicated RFP budgets.
Tuesday, June 9th, 2026 – 12:03 am
SHARE:
Hey, Chief
There’s been a major downgrade, if not borderline disappearance, of the CMO role atop many top brands.
But the job is morphing, not going away.

Here are the executive moves you need to know this week.

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CMOs have rarely landed the top job, but times could be changing. Here’s how to take advantage.

Communicators are evolving from scribes restating others' priorities to trusted strategists directly counseling CEOs.

From redefining CMOs as profit centers to building deep creator partnerships, Sharp breaks down how brands can achieve real…

From managing P&Ls to leading investor relations, executives explain why the traditional CMO role no longer fits what they…