Ford abandoned the sedan market at the end of 2020, discontinuing the Fusion.
Andrew Frick said the automaker “absolutely” made the right decision to ditch sedans.
The decision allowed Ford to invest in the Maverick and Bronco Sport and expand the Tremor and Raptor lines.
Ford hasn’t offered a sedan in the United States since the Fusion. The automaker discontinued it at the end of 2020 after already killing off the Fiesta and Focus before it. Now, six years later, Ford is confident it made the correct decision—and the company would do it all over again.
Andrew Frick, the head of Ford Blue and Ford Model E, told Automotive News that the automaker was "absolutely" right to ditch sedans. It allowed Ford to expand its lineup in other areas. He said:
