Lauren SamsFin editor, deputy editor AFR Magazine and fashion editorJun 9, 2026 – 5.00am“I changed my mind,” says Lorna Jane Clarkson, playfully. “I’m allowed to change my mind!”The entrepreneur, who built an athleisure empire of more than 100 stores by giving ’90s aerobics culture an outfit, bought the Byron Bay health retreat Soma in September 2025. At the time of the sale, she told The Australian Financial Review there was “nothing much I would change”.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Lauren SamsFin editor, deputy editor AFR Magazine and fashion editorLauren Sams is the editor of Fin Magazine, The Australian Financial Review’s luxury quarterly edition. She is also the deputy editor at The Australian Financial Review Magazine and the fashion editor. She writes about the business of fashion and beauty.Fetching latest articles
Lorna Jane’s new retreat has caffeine, protein and a focus on women
The entrepreneur swore she wouldn’t change anything about Soma when she bought it last year. Instead, she’s reinvented it almost entirely.
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