Lululemon invented a category that took over our closets. But stylish competitors and the return of hard pants have stretched the brand thin.
Life After Leggings
Alo is for West Village Girls. Vuori is for tech bros. In a world of a million athleisure brands, who is Lululemon for?
By
Chantal Fernandez,
a features writer who covers fashion for The Cut.
Elliott has amassed a stake of more than $1 billion in Lululemon, and it has brought along Jane Nielsen as a potential CEO…
Ty Haney, the “queen of athleisure,” has returned to Outdoor Voices. But the world of leggings has evolved.
"Hands down the softest legging I've ever owned."
From collaborations between Lululemon and Loewe to Adidas by Stella McCartney, nothing will get you motivated quite like these…
Lululemon stock price has crashed and become highly undervalued. It has also become the most oversold it has been since last year
Leggings? I don't know her.
