NEWaukee Builds Proprietary AI Agent for Measuring Brand Trust

NEWaukee Builds Proprietary AI Agent for Measuring Brand Trust

Milwaukee Agency Develops New Category for Experience-Driven Measurement

NEWaukee is proud to announce the launch of its Brand Trust Quotient (BTQ) platform, a new proprietary AI-powered brand trust agent designed to help organizations measure and strengthen brand trust through real customer experiences.

NEWaukee’s BTQ reflects a growing shift among forward-thinking agencies building proprietary technology to better serve clients in an AI-driven landscape.

“Most brand metrics tell you what people say,” said Angela Damiani, CEO & Co-Founder of NEWaukee. “Our Brand Trust Quotient platform highlights what people actually experience. We didn’t see a tool in the market that measured trust the way we believe it’s actually formed, through real experiences. So we built it ourselves.”