#CONTENTGeopolitics World Cup Week is upon us, baby. We stand on the edge of greatness. Who will dream, who will dare to stay up on Friday night for the 3am (BST) kick-off of South Korea v Czechia, and live to tell the tale? Stop all the clocks, cut off the telephone. Prevent the dog from barking with a juicy bone. Silence the pianos and, with muffled drum, bring out the television, let the morning come.Yes, the undercooked boiled eggs at Fifa might have tried to ruin the World Cup with their extortionate ticket prices and other concerns but after nearly four years of waiting, we are now just three days away from the start of football’s greatest spectacle. Everywhere Football Daily looks there is a feast for the eyes. The Côte d’Ivoire squad checked into their hotel in Delaware wearing jackets that would make the Tango Orange Man blush. Brazil were also typically understated in their arrival after the plane carrying the Seleção squad was literally baptised by fire engines on the runway – Carlo Ancelotti’s side arrived safe in the USA USA USA before they beat Egypt in their final warmup match that featured movable corner flags.The internet is already awash with #content – Big Website’s snazzy player guide and Bracketology game are live live live, glossy pre-tournament adverts from sportswear giants (including one that features Channing Tatum as Erling Haaland) have started doing the rounds, while Edgar Davids and Didier Drogba have been spotted playing cage football with Steve Nash in New York City. And is there a bigger dopamine hit than watching England fans refusing to do the Mexican Wave during the 1-0 warm-up win over New Zealand?Let’s hope the GWC lives up to the considerable hype. US-based boffins at the Washington University in St Louis have revealed that dopamine can actually peak during anticipation of an event rather than during the event itself – apparently an evolutionary mechanism that helped our ancestors stay motivated during long hunts and gathering expeditions. Which is basically a nerdy way of saying that this week, this small euphoric window before the tournament begins, bursting with hope, memes and dreams, might be as good as it gets before the crushing disappointment of actually watching England/Scotland/Brazil/your favourite team crash out in the first knockout round. Roll on Thursday!QUOTE OF THE DAY“I consider myself one of the greatest players ever. An 11 out of 10” – there’s gold in this here chat between the ever-modest Romário and Thiago Rabelo.Still looks like he could bag a hat-trick in the GWC. Photograph: Lucas Figueiredo/The GuardianFOOTBALL DAILY LETTERS