Hilary and Adam Rochlin agonized over whether to sell their tickets to the NBA Finals after their beloved team clinched a spot in the championship for the first time since 1999.
“Every night, we’re like, we could buy a house,” says Hilary, a 17-year Knicks season-ticket holder with her husband. “I know we should sell. We’re probably stupid for not selling, but we just can’t.”
The Rochlins, who live on Long Island, are among the many Knicks season-ticket holders grappling with the same dilemma: Hold onto their NBA Finals tickets at Madison Square Garden, or resell them for thousands of dollars at a huge profit.
Depending on whether they purchase quarter-, half-, or full-season packages, this group of fans has access to certain Finals games at face-value prices, significantly cheaper than their resale value.
The cheapest ticket for Game 3 on Monday night at MSG is $4,598 on TickPick as of this morning. Although prices have dropped from the $10,000 range that followed the New York’s Game 2 victory in San Antonio on June 5, the ticket market is still astronomical, especially with so few seats available for purchase.














