Binance has appointed Sammy Mutua as General Manager for Africa, reinforcing the company’s commitment to supporting the growth of digital asset markets across Sub-Saharan Africa.
Based in Nairobi, Sammy will spearhead Binance’s regional strategy, market development, regulatory engagement, and building partnerships across both the public and private sectors. His appointment comes at a pivotal moment, as interest in digital assets and blockchain technology continues to accelerate across Africa, driven by demand for more efficient financial services and cross-border payment solutions.
Sammy brings more than 20 years of experience across Africa’s financial services ecosystem. Prior to joining Binance, he held senior leadership roles at M-Pesa Africa, Visa Sub-Saharan Africa, and Letshego Group, where he worked across commercial partnerships, market expansion, and financial infrastructure development.
His career has focused on expanding access to financial services and supporting the evolution of payment systems across diverse African markets, experience that aligns closely with Binance’s long-term approach in the region.
In his new role, Sammy will work closely with regulators, industry participants, and institutional partners to support the development of digital asset markets that are both practical and sustainable. His focus will include strengthening trust and collaboration, while helping to identify use cases where blockchain technology can address real-world challenges.
