Professionals across industries are turning expertise into influence.
Illustration: Lindsey Bailey/Axios
Everyone from cement specialists to physical therapists are building followings around their expertise.
Why it matters: The creator playbook works beyond consumer brands as industries built on trust and specialization benefit from humanizing their craft.
Axios Media Inc., 2026
Companies that move too slowly to adapt risk losing cultural relevance.
A growing cohort of B2B creators is dominating LinkedIn feeds, turning their expertise in marketing, tech, finance and workplace…
Healthcare creators are powerful brand partners, but they have to fit into the creator economy without sacrificing their…
A dynamic digital realm is growing day by day, inviting content creators to unleash their imaginations in multiple metaverses.…
If AI can make anyone a product builder, the real edge is knowing what’s worth shipping.
Brands are moving from ad-heavy campaigns to influencer-led strategies, where authenticity and expertise drive purchasing…
