Deepak Dastrala, CEO, Purple Fabric
Chennai-based Intellect Design Arena has announced that it has carved-out of its Purple Fabric business into an independent Line of Business (LoB).The company has also appointed Deepak Dastrala as Chief Executive Officer (CEO) and Business Head of Purple Fabric. In this role, Deepak will report directly to Arun Jain, Chairman and Managing Director of Intellect Design Arena. Purple Fabric is the company’s end to end agent framework that allows businesses to deploy and scale AI across multiple verticals. The platform currently has over 45 clients live.The company said in a media release that the carve-out provides the new business with the dedicated resources, freedom, and agility required to accelerate its growth journey and curate its own destiny in the Business Impact AI market. Arun Jain, Chairman and Managing Director, Intellect Design Arena, said in a statement that Purple Fabric provides the critical cognitive intelligence enterprises needed to operationalise AI with complete confidence. “Curating two major architectural disruptions [eMach.ai and Purple Fabric] in parallel over the last two years has been a humongous effort. However, because their intrinsic DNAs are entirely unique, granting Purple Fabric independent LoB status gives it the freedom and dedicated resources to accelerate its growth.”Deepak Dastrala, CEO, Purple Fabric, said that Purple Fabric is shifting the enterprise AI conversation away from speculative tools and directly toward measurable business outcomes. “Backed by our proven 18-layer architecture and 550 domain-aware agents, our new independent structure allows us to scale with maximum focus and help global enterprises operationalize AI with total governance and control,” he said.Published on June 8, 2026
