Photo credit: BoatboAt has launched a range of grooming trimmers called Slazer, and the company is calling it a debut in personal care. It isn't quite. The three-model lineup — the Slazer S100 at Rs 799, the K100+ at Rs 1,799 and the K100 Pro from Rs 2,999 — marks boAt's return to a category it tried once before and let lapse. The more telling part is the timing: a brand readying a stock-market listing is bolting on category after category, and grooming is the newest tile in a growth story being built for investors.Key TakeawaysboAt has launched the Slazer trimmer range the S100 (Rs 799), K100+ (Rs 1,799) and K100 Pro (Rs 2,999 with a stand, Rs 3,299 with a travel kit).This is a re-entry: boAt ran a grooming sub-brand called MISFIT from 2021 that faded after 2024.The Slazer S100 claims up to 300 minutes of runtime; the K100+ is a 6-in-1 kit and the K100 Pro a 15-in-1 kit, each rated up to 200 minutes.All three carry a 24-month warranty, Type-C charging and Make in India positioning.The launch lands as boAt's parent Imagine Marketing prepares an IPO, adding to recent moves into dashcams and projectors.What exactly has boAt launched?Three trimmers at three price points. The Slazer S100, at Rs 799, is the standalone everyday trimmer; the K100+, at Rs 1,799, is a 6-in-1 multi-grooming kit; and the K100 Pro tops the range as a 15-in-1 kit at Rs 2,999 with a stand or Rs 3,299 with a travel case. All three support beard, hair, nose and body grooming, charge over Type-C and carry a 24-month warranty. The company has built the launch around the line "Transform with Every Trim," and it leans on its Make in India manufacturing as a selling point. boAt is "now moving deeper into the personal ecosystem" of its customers, said Gaurav Nayyar, who became chief executive in September 2025, casting Slazer as the next step after the brand's push into dashcams and projectors. The pitch is consistent; the novelty claim is where it strains.The Slazer range at a glanceModelPriceTypeRuntimeNotable featuresSlazer S100Rs 799Standalone trimmerUp to 300 minutes1200mAh battery, T-wide self-sharpening stainless-steel blades, 0.5mm precision, adjustable combs, washable attachments, low noise and vibrationSlazer K100+Rs 1,7996-in-1 kitUp to 200 minutesThree interchangeable ceramic blades, aluminium body, IPX6, magnetic attachments, battery display, travel lockSlazer K100 ProFrom Rs 2,99915-in-1 kitUp to 200 minutesSix magnetic blades, stainless-steel and ceramic blades, aluminium body, IPX6, battery display, travel lock; travel case on the top variantWhy does boAt keep adding new categories?Because it is writing a growth story for the stock market. boAt has spent the past year behaving like a studio expanding its cinematic universe each launch a new franchise bolted onto the slate, audio and wearables giving way to dashcams, then projectors, now grooming. The reason sits in the prospectus: parent Imagine Marketing has secured SEBI clearance for an IPO of about Rs 2,000 crore at a valuation near Rs 13,000 crore, which would make it the first Indian direct-to-consumer electronics brand to go public. Every new category widens the addressable market a brand can point investors towards, and grooming is a sensible target India's male grooming market is set to nearly double by 2034, growing at roughly 6.66 per cent a year, per IMARC. A bigger universe makes for a better trailer when the listing arrives.boAt has stood at this counter beforeHere is the line the press release leaves out. boAt launched MISFIT in June 2021, a grooming sub-brand aimed at millennials and Gen Z, selling beard trimmers, shavers and grooming kits and its Instagram presence trailed off after 2024. Slazer, then, is the reboot, not the premiere: the spin-off that slipped off the schedule, recast and brought back under the main brand with a louder marketing budget. This time boAt is backing it with a viral ad rather than MISFIT's value-first approach. The open question is whether grooming sticks as a permanent part of the lineup or fades the way the first attempt did once the launch noise settles.Here is the line the press release leaves out. boAt launched MISFIT in June 2021, a grooming sub-brand aimed at millennials and Gen Z, selling beard trimmers, shavers and grooming kits and its Instagram presence trailed off after 2024. Slazer, then, is the reboot, not the premiere: the spin-off that slipped off the schedule, recast and brought back under the main brand with a louder marketing budget. This time boAt is backing it with a viral ad rather than MISFIT's value-first approach. The open question is whether grooming sticks as a permanent part of the lineup or fades the way the first attempt did once the launch noise settles.How do the Slazer trimmers stack up?On the spec sheet, they read like boAt's audio playbook applied to clippers generous numbers at sharp prices. The S100 packs a 1200mAh battery for its claimed 300 minutes, T-wide self-sharpening stainless-steel blades and 0.5mm precision, with a five-minute charge good for one trim and 20 minutes enough for about a month of use. The K100+ and K100 Pro move up to ceramic blades, aluminium bodies, IPX6 shower-proofing, magnetic attachment systems and battery displays, the Pro adding more heads and a travel case. The pricing is the weapon: at Rs 799 the S100 undercuts much of what Philips, Xiaomi, Havells and Bombay Shaving Company sell at the entry level. The catch is that grooming is a counter already crowded with trusted names and long warranties, and a trimmer earns loyalty through blade durability and after-sales support rather than a launch-day spec list.That is the test ahead. boAt knows how to win a price war and a marketing cycle — it did exactly that in earphones, where it built a market leader out of aggressive pricing and relentless visibility. Whether the same formula converts a category it already abandoned once, against incumbents people trust against their skin, is the question Slazer has to answer before the next category arrives to crowd it out.Frequently Asked QuestionsWhat is the price of the boAt Slazer trimmer range? The Slazer S100 costs Rs 799, the K100+ is Rs 1,799, and the K100 Pro is Rs 2,999 with a stand or Rs 3,299 with a travel kit.What is the difference between the Slazer K100+ and K100 Pro? The K100+ is a 6-in-1 grooming kit, while the K100 Pro is the 15-in-1 flagship with more blades and attachments, stainless-steel and ceramic blades, and a travel case on its top variant. Both run up to 200 minutes.Is the Slazer range boAt's first grooming product? No. boAt ran a grooming sub-brand, MISFIT, from 2021, selling trimmers and shavers. Slazer is a return to the category rather than a first entry.How long does the Slazer S100 last on a charge? boAt claims up to 300 minutes of runtime. A five-minute charge supports one trim, and a 20-minute charge is rated for up to a month of use.Are the Slazer trimmers waterproof? The K100+ and K100 Pro carry an IPX6 rating, which allows use in the shower and easy rinsing. The standalone S100 ships with washable attachments.What warranty do the Slazer trimmers carry? All three models come with a 24-month warranty, registered through boAt's support siteend of article