Mr Natthasit, middle, talks at an event on how consumers and merchants can adapt to the speed economy.
Thailand is progressing into the "speed economy" era, driven by the rapid expansion of e-commerce, forcing consumers, merchants and financial service providers to adapt to a faster-paced digital marketplace.Quicker Buying Decisions
Online shoppers are making purchasing decisions more quickly than ever, resulting in a shorter customer journey, particularly for credit card spending, said Natthasit Suntranu, chief marketing officer for credit cards at Krungthai Card Plc (KTC).
KTC, one of Thailand's leading cre- dit card providers, recently partnered with the Thai e-Commerce Association (THECA) and the Thailand Content Creator Association (TCCA) to host a KTC Fit Talk on the speed economy, raising awareness among consumers and merchants about emerging trends and how to adapt to them.
"The faster purchasing decisions are partly driven by promotional campaigns offered by e-commerce platforms, such as double-day sales, payday promotions and flash-sale programmes," he said.
