OpinionOpinion byPhillip MillsNZ Herald·6 Jun, 2026 09:00 PM6 mins to readPhillip Mills is the founder and executive director of Les Mills InternationalIn this photo, taken on October 19, 2016 and released by Unicef, a young girl queues for food aid at a food distribution made by the World Food Programme in Bentiu, South Sudan. Photo / APMost companies still treat philanthropy as something separate from business. I think that model is increasingly outdated.After travelling to South Sudan with Unicef several years ago, I came away convinced that the traditional boundaries between business, philanthropy and social responsibility no longer make sense.
When you see both the
