It’s a better question than “Who will win?” It tells you what the tournament is for
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Being rich helps, but being open to immigration works best of all
The World Cup is wonderful. It could be even better
FIFA could emulate other sports by tweaking rules to generate more excitement
A local-content boom is rewriting the rules of entertainment—and of soft power
How the rules of both entertainment and soft power are being rewritten
So has FIFA, the outfit that administers it
