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FIFA could emulate other sports by tweaking rules to generate more excitement
A handpicked article read aloud from the latest issue of The Economist
The World Cup is a festival for corporate has-beens
A local-content boom is rewriting the rules of entertainment—and of soft power
As well as co-hosting the World Cup in 2026, more and more people in America are watching soccer, and spending on football media…
Why monoculture events like the World Cup are becoming the exception
