The advertising industry presents several major awards, such as the Cannes Lions International Festival of Creativity and the CLIO Awards. Now, a new awards show honors the best AI-generated ads.The Generated Awards took place on May 27 in New York City, where the Generated Group presented 9 awards to AI video creators and brands. Many of the nominated ads were "spec ads," unofficial creations by AI hobbyists and creators. However, ads from Google and the Gorilla Glue Company were also considered. For instance, "Pac-Man Reimagined," winner of the "Best Visual Effects" award, is not actually an advertisement from Bandai Namco Entertainment, which owns Pac-Man.
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Still, the event shows just how quickly the advertising agency is adapting to new AI technology. Last year at Google I/O, the company dropped the AI video model Veo 3 like a bomb, and ever since, we've had to question every viral video we've seen. Since then, we've seen rapid advancements in text-to-video models. AI video creators often use multiple video models, including Seeddance 2.0, Kling 3.0, and Luma Ray2, as well as tools to improve the resolution to 4K.Google has explicitly pitched Veo as a tool for quickly creating advertisements at scale, and multiple ad agencies now specialize in creating low-cost AI ads. Coca-Cola's most recent holiday campaign was centered on a controversial AI video, and Jeep has several AI-generated commercials on the air now.
