Search results look simple from the outside.
You type a keyword into Google, Bing, or another search engine, and you get a page of links, snippets, ads, maps, news, images, videos, and sometimes AI-generated answers.
But if you have ever tried to collect search results at scale, you know it gets messy quickly.
A result page is not just a list of links. It changes by country, language, device, location, query intent, and search engine. The same keyword can show different rankings in New York, London, Singapore, or Berlin. A page may include organic results, paid ads, local packs, shopping results, People Also Ask, news results, images, videos, or other SERP features.
For humans, that is just a search page.
