Licensing can be complicated, particularly when enterprises are forced to double-pay because the software they already own is only licensed for a specific environment, and moving it requires a whole different licensing model. Without proper portability rights, they need to make additional financial investments to run the same workloads in a different home.
AWS says its new Bring Your Own Media (BYOM) service eliminates this duplication. Customers can now reuse their existing Microsoft SQL Server media and licenses on Amazon Relational Database Service (RDS) with no additional licensing fees.
This means enterprises no longer have to justify workload migrations to the cloud against existing licensing commitments and infrastructure investments, AWS said.
“What used to be a licensing barrier between operational SQL Server data and agentic AI is now gone,” AWS data engineer Srikanth Katakam and product marketing manager Colleen Betik wrote in a blog post announcing the service.
Avoiding the double-licensing problem
