The entrance to Samsung Electronics’ Suwon campus in Suwon, South Korea, is seen under a clear sky. Photo by Hyojoon Jeon / UPI
June 5 (Asia Today) -- Samsung Electronics said Friday it will launch a monthlong customer appreciation campaign worth 400 billion won, or about $261 million, as part of a broader social contribution plan linked to strong performance in its semiconductor business.
The campaign, called "Together With the People, Samsung Electronics Appreciation Festival," will begin Monday. Customers who buy Samsung Electronics products during the event will receive Onnuri gift certificates equal to 20% of the purchase price, the company said.
Onnuri gift certificates can be used like cash at traditional markets and small neighborhood businesses across South Korea. Samsung said it chose the certificates instead of direct discounts to help stimulate local economies and support small merchants.
The event is part of Samsung Electronics' earlier pledge to expand social contributions by 5 trillion won, or about $3.26 billion, over the next five years. The company announced the plan after reaching a labor-management agreement last month, saying it would invest in "mutual growth and a healthy ecosystem" as well as "future talent development."
