[WHY] Not too cool for school: How K-pop stars took over university festivals

Riize members take a photo wearing Sogang University merch after performing at the university's spring festival on May 14. [SCREEN CAPTURE]

Riize, aespa, Cortis and Le Sserafim — If you want to see these artists perform, you could fight for a concert ticket, clicking frenziedly as you try to beat thousands of other fans navigating Korea's complicated ticket checkout system.

Or you could head to a university campus around May, in what might be a surprisingly be a better option.

The month is the spring festival season at universities, with campuses littered with booths selling food, offering fun games and promoting student groups.

But the centerpiece of the event