WINNERS & LOSERS: YouTube has raised the prices of its Premium subscription plans in numerous international markets across North America, South America, Europe, Asia-Pacific, and the Middle East. This is the company's first price hike in the United States since 2023 and will cost subscribers up to an additional $4 per month.
Following the price hike, the basic YouTube Premium individual plan has increased by $2 per month, from $13.99 to $15.99. The Premium family plan, which allows up to five family members to stream simultaneously, now costs $26.99 per month, up from $22.99. The subscription cost for the annual individual Premium plan has also increased from $139.99 to $159.99.
The Premium Lite tier, launched last year as an affordable alternative to the full-price Premium plan, is also seeing a $1 increase, from $7.99 to $8.99. It offers an ad-free viewing experience for most videos but does not include YouTube Music. It also lacks several useful features, including background playback, offline downloads, and ad-free music and music videos.
Originally announced in April, the latest price hike is already active for all new subscribers, while existing users are beginning to see the changes roll out in their current billing cycles. It is the first price increase for YouTube Premium since 2024, when the company raised subscription prices across Europe, Asia, and South America but kept US prices unchanged.
