Arusha. The East African Community (EAC) has called on partner states to create business-friendly policies and strengthen the investment climate to ensure the 2027 Africa Cup of Nations (Afcon) becomes a catalyst for tourism growth, regional integration and economic development.
The regional bloc has also urged private sector players to develop cross-border tourism packages that will enable visitors attending the tournament to explore multiple destinations across East Africa.
Speaking during the Karibu-KiliFair 2026 International Tourism Exhibition in Arusha, the EAC Deputy Secretary General for Infrastructure, Productive, Social and Political Sectors, Dr Andrea Aguer Ariik Malueth, said preparations for Afcon 2027 should extend beyond football and be viewed as an opportunity to showcase East Africa to the world.
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