The spotlight is on the cost of AI services at the moment, with so many different parts of the business using the technology while at the same time many businesses are finding it hard to report any meaningful ROI.

This week, Microsoft at its annual Build conference looked to fight back against this when it announced seven new AI models, emphasizing the lower cost. The company hopes that cheaper AI models will mean more enterprises find that AI projects are viable. In 2025, Gartner reported that many such endeavors would be cancelled by 2027: cheaper implementations could be the way forward.

Microsoft clearly sees its own AI developer tools as a better deal than those of Anthropic: Last month it was reported that Microsoft would cancel most of its Claude Code licenses at the end of the half-year period in June, moving engineers to its own CoPilot tool.

This article first appeared on CIO.