Jensen Huang / Courtesy of Nvidia

South Korea's hit talk show “You Quiz on the Block” is once again expanding its reach — this time with one of the most influential figures in the artificial intelligence (AI) industry.

TvN announced Tuesday that Jensen Huang, founder and CEO of Nvidia, will appear on the popular variety program, marking another high-profile international booking for the show hosted by Yoo Jae-suk.

The appearance is drawing attention because Huang has rarely appeared on entertainment talk shows despite becoming one of the most recognizable faces of the AI boom. As Nvidia transformed from a graphics chip maker into a central player in the generative AI era, Huang emerged as a celebritylike figure in the tech world.

Huang arrived in Korea Friday. During a previous two-day trip last October, he generated headlines after meeting with Samsung Electronics Chairman Lee Jae-yong and Hyundai Motor Group Executive Chair Chung Euisun in a casual fried chicken gathering.