Toyota’s new electric SUVs are selling surprisingly well, becoming top-sellers in several markets. So, why is it pulling back now?
Toyota sees demand for new EVs
After a painfully slow start, Toyota is actually selling electric vehicles. Shortly after launching its first EV, the bZ4X, Toyota issued an urgent recall because the wheels could potentially fall off.
Well, the Japanese automaker is taking another swing at the market with a new lineup of electric SUVs.
After launching the updated 2026 bZ in the US late last year, dropping the “4X”, Toyota’s electric SUV quickly became a top seller. In the first three months of 2026, the bZ was the third-best-selling EV in the US, behind only the Tesla Model 3 and Model Y.
