At a time when many automakers are cutting back on electric-car production, Toyota appears to be going all in.
Environmental groups have criticized the world's largest automaker for relying on hybrids instead of full electric vehicles. But the Japanese manufacturer has announced three new electric models, and it has also moved to discount its existing bZ electric crossover SUV.
When Toyota's new fully electric Highlander SUV debuts in 2027, Toyota will sell seven battery-powered models from its main brand and Lexus luxury subsidiary. Cox Automotive estimates that only one manufacturer, Mercedes-Benz with six EVs, will come close to Toyota's number of battery-powered models if nothing else changes. Two others, BMW and Cadillac, currently sell four.
"Toyota is accelerating when most are slowing down," Stephanie Valdez Streaty, Cox Automotive’s director of Industry Insights, said. "The bZ is #3 top-selling EV" this year through the end of February 2026, she added.
It's a far cry from Toyota being derided as a laggard on EVs by environmental groups in Washington, DC, as recently as 2025.
