A California man climbed into his new Mercedes-Benz, saw an image of a golf course on the dashboard screen, and posted a video calling it “an ad in sheep’s clothing.” The video sparked a debate in the comments about where ads end and themes begin.
The 40-second video was recently posted by Rex (@notdashfromincredibles), whose TikTok channel mostly covers life in San Diego, pop fandom and dating. Rex films himself from the driver’s seat of his Mercedes, with a brief moment in which he overlays the animated graphic he objects to behind him.
What Did He See On The Mercedes’ Display?
“To add to the endless list of things I hate about my new Mercedes, I don’t watch golf. I don’t care about golf. It’s not my thing, has nothing to do with me,” Rex says. “I feel like a lot of people saw this and they’re like, ‘whoa, like that’s so nice, like so luxury, so cool.’ That’s an ad. That is blatantly an ad in sheep’s clothing. Like they are sending ads to the car now.”
He places the moment on a continuum with the car’s previous holiday displays. “Every holiday they do like happy new year’s, merry Christmas, happy Easter, whatever,” he says. “This is them dipping their toes into literally giving us ads on our car. They’re trying to disguise it.”
