Türkiye launches anti-trust probe into Meta

Türkiye’s competition regulator has opened a formal investigation into U.S. technology company Meta over concerns that the integration of its Meta AI assistant into WhatsApp may undermine fair competition in the artificial intelligence sector.

In a statement released on June 5, the Turkish Competition Authority said preliminary findings suggested that rival generative AI chatbots and digital assistants may not be able to operate on WhatsApp as easily or effectively as Meta’s own service.

Authorities will examine whether Meta is using WhatsApp’s extensive user network to favor Meta AI and gain an unfair advantage in the growing AI market.

As part of the proceedings, the Competition Board imposed interim measures requiring Meta to ensure that competing AI providers are not placed at a practical or economic disadvantage when offering their services through WhatsApp.