Mr Ongard says True AF 2026 represents a strategic reinvention of the classic reality format for the digital generation.
Major pay-TV operator TrueVisions has launched True AF 2026, bringing back the country's most iconic reality music competition, True Academy Fantasia, through a 24-hour multi-platform entertainment offering.True AF 2026 premieres on June 7, broadcasting live via the Reality Channel (334) and the TrueVisions NOW streaming platform.
With an investment exceeding 100 million baht, True AF 2026 is one of Thailand's largest entertainment projects of the year, according to the company.
The new format allows audiences to engage with the show around the clock through live streaming, short-form content, interactive voting and real-time fan experiences via the TrueVisions NOW application, as well as TrueVisions cable and satellite platforms.
Ongard Prapakamol, head of TrueVisions and media at True Corporation, said True AF 2026 represents a strategic reinvention of the classic reality format for the digital generation, blending entertainment, connectivity, fandom culture and immersive participation to bridge longtime fans with younger audiences across every screen and platform.
