The logos of Google Gemini, left, and "BTS The City Arirang" [BIGHIT MUSIC]
Google will serve as the official AI companion for “BTS The City Arirang - Busan,” a citywide cultural festival running across Busan from Friday to June 21, offering a range of online and offline AI experiences powered by its Gemini AI platform.
Through the partnership, Google aims to help domestic and international visitors explore Busan's attractions and local culture using generative AI. Gemini-powered programs will be available at key tourist hubs, including Busan Station, Haeundae and Blueline Park, offering personalized itinerary planning, voice-based real-time local information and interactive digital missions, according to BTS's agency BigHit Music on Friday.
Related Article
The festival coincides with BTS's "Arirang" world tour shows in Busan, set to run on June 12 and 13.
