BTS the City ARIRANG Busan-themed guest room and exclusive welcome gifts at Paradise Hotel Busan / Courtesy of Paradise Hotel Busan
Paradise Hotel Busan has been selected as the official hotel partner for BTS the City ARIRANG Busan, unveiling a series of immersive experiences and accommodation packages tied to BTS's upcoming Busan concert, scheduled for June 12 and 13.
The BTS-themed urban entertainment project transforms an entire city into a cultural destination by incorporating the group's music and storytelling into its urban spaces. As part of the initiative, Paradise Hotel Busan will convert key areas of the property into BTS-themed experience zones.
From June 8 to 21, the hotel's Ocean Pool Rooftop will feature installations inspired by "Swim," the title track from BTS's fifth studio album, ARIRANG. The rooftop will include a dedicated photo zone overlooking Haeundae Beach, an arch-shaped installation featuring ARIRANG-themed elements and branded decorations throughout the poolside bar area.
The hotel's outdoor ARIRANG Garden will host themed installations from June 8 to 14, including a symbolic gateway inspired by visuals from the new album and a photo wall. Large-scale graphic wraps on the hotel's glass exterior will further transform the property into a photo destination for fans.
