SpaceX wants regular people to buy its stock. And it made a 17-minute video to convince them.
The company released the video on June 4, directed entirely by CFO Bret Johnsen, as a marketing tool for its upcoming IPO. It covers the full spread of SpaceX’s business: rocket launches, the Starlink satellite constellation, and a growing AI division that includes concepts like orbital data centers. The pitch is aimed squarely at retail investors, with SpaceX planning to allocate up to 30% of its projected $75 billion IPO to individual investors worldwide.
That’s not a typo. The proposed valuation sits between $1.75 trillion and $1.77 trillion, which would make it the largest IPO in history.
The Tesla playbook, but with rockets
Johnsen is the sole speaker in the video, walking viewers through each business line. The message threads together three narratives: SpaceX as a proven launch provider, Starlink as a global broadband disruptor, and AI as the connective tissue binding future ambitions together.
