Social media influencers are often associated with younger generations, but an emerging demographic is rising through the ranks. Fashion campaigns and media advertisements still routinely focus on young women to model their wares, despite many older women having the spending power that teenagers largely lack. In the face of this woeful representation, women of all ages are turning to social media, where 50+ women are attracting huge followings that the mainstream seems content to overlook. Here, creators produce inspirational and authentic content that celebrates ageing, diversity and later-life style. In a culture fixated on youth, these influencers offer a radical alternative that feels hopeful and positive. While social media may traditionally have been the preserve of the young, there’s change afoot.
Here, we meet three social media stars at the vanguard of this new wave.
Claire Hall loves to pick a bright colour and stand out from the crowd (Photo: Indre/Colchester Streets)
‘Wear the miniskirt!’
Claire Hall, 53, Essex, personal stylist (@clubforty.claire)
