Dr Nik Eberl is the founder and executive chair: The Future of Jobs Summit™ (Official T20 Side Event). He is also the author of Nation of Champions: How South Africa won the World Cup of Destination Branding).
Sixteen years ago, I watched South Africa achieve something extraordinary. As part of the tourism strategy effort surrounding the 2010 FIFA World Cup, I had a front-row seat to one of the most remarkable nation-building projects in our democratic history.
While the world saw packed stadiums, colourful vuvuzelas and unforgettable football moments, those of us involved behind the scenes witnessed something even more powerful.
We watched a nation come together.
For one brief but unforgettable period, South Africans seemed to set aside their differences and unite behind a common purpose.
