This is an episode of the Glossy Fashion Podcast, which features candid conversations about how today’s trends are shaping the future of the fashion industry. More from the series →
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The World Cup is in the United States this year for the first time since the 1990s, which creates massive opportunities for many sportswear and apparel brands.
Perhaps no brands are as heavily invested in the World Cup as Nike and Adidas. Together, they sponsor many of the teams and have rolled out several large-scale campaigns tied to the tournament. On the Glossy Podcast, international reporter Zofia Zwieglinska spoke with Daniel-Yaw Miller, award-winning writer and creator of the bi-weekly SportsVerse newsletter, about these two sportswear giants and their strategies for the World Cup.
Miller said the fact that the World Cup is in North America this year has given many brands the license to step up their games.
