Chinese sportswear maker Anta Sports Products Ltd has announced a strategic partnership with domestic motorcycle brand Zxmoto, positioning itself as the latter's global strategic cooperation brand.
Under the deal unveiled earlier this week, Anta will support Zxmoto at international racing circuits, including world-class motorcycle events, and debut a co-branded line of athletic footwear and apparel.
The collaboration coincides with Zxmoto's recent racing triumphs. In March, the brand claimed both podiums in the WorldSSP category at the World Superbike Championship (WSBK) Portuguese round, a milestone for a Chinese motorcycle manufacturer in a competition historically dominated by European, US and Japanese brands. By May, at the Czech round, Zxmoto had secured its fifth championship victory of the season.
Anta said that the partnership reflects its broader strategy of bolstering Chinese sports brands and supporting domestic industry growth.
The first co-branded collection draws inspiration from Zxmoto's championship-winning 820RR bike. Design elements such as the "Champion Red" color and the winning number "53" are featured prominently across jackets, footwear and apparel.
