Introduction
At a high level, analytics platforms seem deceptively simple. A user clicks a button, an event payload hits an endpoint, and a pretty dashboard displays the result.
But the moment you sit down to architect one yourself, you realize the rabbit hole goes incredibly deep. I recently built observe, an all-in-one analytics and observability platform, to solve my own dashboard fatigue. Moving from consuming analytics to building the actual pipeline forced me to rethink how data moves through a system.
Here is a look under the hood at the architectural decisions, bottlenecks, and data modeling lessons behind building a telemetry platform from scratch.
The Core Data Unit: The Event
