Electric pickup trucks have been an epic failure in the U.S. But Ford, of all companies, wants to try making one again.
The much-hyped Tesla Cybertruck has been an enormous sales flop, barring a small group of loyal fans. Ford itself axed the F-150 Lightning last year, citing poor demand after federal tax credits expired last September. GM's Factory Zero plant in Detroit, which builds the Chevy Silverado EV, GMC Sierra EV, and Hummer EV, has sat idle since March due to lackluster sales.
Consumers have made it abundantly clear they don't want expensive electric trucks that can't meet their towing or road-tripping needs. Even if they tow or cover long distances rarely, they want their trucks to have those capabilities without having to spend more than a comparable gas truck.
2026 Ford F-150 Lightning STX
Photo by: Ford
